As every year, all L’ORÉAL Group employees present in 140 countries were able to participate in the World Ethics Day. This special day has become a key date in the Group’s calendar to ensure continuity of its internal communication commitments.
The main event of this tenth edition is a webchat with the President and CEO of L’ORÉAL, Mr. Jean-Paul Agon, who responds directly to the questions addressed to him by employees on Ethics. This event took place at two different times so that all Group employees could participate regardless of their time zone.
This year, Jean-Paul Agon was so satisfied with the operation that he not only gave a live appointment to his employees, but also to the general public on Facebook Live, for an enthusiastic statement to thousands of employees who have mobilized for Ethics at L’Oréal this Thursday, October 11th. In the immediate aftermath of his intervention, 42 country managers (3 more than last year) – from Finland to India, from Brazil to Germany via the United States, China, Japan or the United Kingdom – also answered questions of employees specific to their territory.
To do this, we offer in addition to our classic model including the provision of our technology and the service that goes with it (i.e. our teams of scripts, moderators, interpreters and photographers), a self-managed model which has been experienced for the past 10 years: the local internal communication teams of subsidiaries are trained remotely to use our tool, with the concern to pass on our editorial know-how (moderation, transcription, photo shooting). The objective is for them to be fully autonomous on the day of the webchat to operate their own event, but always supported by our teams.
This amazing feat – in terms of technology and project management – was once again successful, which was not an easy challenge if we take into account the group’s enthusiasm for this format of discussion. Since, as last year, the managers of 13 major divisions of the group (3 more compared to last year) also wanted to engage with their concerned employees. More than 50,000 L’ORÉAL employees have thus connected to at least one of these live sessions.
Of course, it was the direction of Ethics at L’ORÉAL who held the control, but we assisted them on the technological, logistical, editorial and artistic aspects so that these sixty live events unfolded without flaws and with this audience success. Because an event where over 50,000 employees of a global group interact in real-time with their most important leaders on a theme as sensitive as ethics, still has all the characteristics of a real digital, but above all managerial and participative revolution.