Environmental, economic and societal: Live interactivity ticks all the boxes of sustainable development. Read the following three-point demonstration.
1. Preserve the environment
Organizing an interactive event is undeniably part of an environmental approach.
For several reasons.
First, digitalizing a meeting between C-levels of a company and their employees, brands and their customers, influencers and their followers enables to forgo travel expenses.
Your audience does not need to fly, take the train or drive a car to meet up in a specific place. A computer, a smartphone or a tablet and an internet connection are all your need to participate in an event as long as it is filmed and broadcast live on the web.
By overcoming constraints linked to distance, you necessarily limit each individual’s carbon footprint and consequently its impact on the environment.
Moreover, awareness on contributing to a collective action entails an ecological accountability that can expand to other aspects of sustainable development.
And obviously, the more you organize these live & interactive webcasts, the more ecologically effective your organization will be.
2. Sustainable savings
Obviously, organizing physical meetings is expensive: travel & accommodation expenses, venue rental fees, catering fees, and more.
Good news is you can pamper your audience and invite them to connect remotely to an online open discussion, rather than to attend in a specific venue, for instance.
Thus, these online interactive webcasts allow for very significant economies of scale in terms of per capita costs and are much less greedy in resources.
Besides, we can consider that this growing enthusiasm for live digital interactivity comes out of the desire to implement a more innovative, more ethical and more equitable communication.
Finally, in practice, it is more and more in keeping with the evolution of work habits as illustrated by the current expansion of remote working.
3. Strengthen cohesion through dialogue
The essence of an interactive conference is to establish the set for a conversation without hierarchical barriers with the audience.
For example, for a company, highlighting the concerns of its employees shows genuine consideration towards them, but above all foster open dialogue and feedback as part of the internal climate of the company.
This type of exchange is part of collaborative work reasoning: each and every one at their own level is making a difference by addressing the “burning issue”, or by mentioning successful projects, malfunctions or under-exploited skills. It is why the social dialogue is made for.
It is also an excellent way to nurture emulation as well as engagement among its employees. Though live interactivity will never replace an encounter “face to face”, it adopts a new form of dialogue, which enables freedom of speech via anonymity, and more generally, the introduction to an unabashed dialogue. Then each has to set the required limits.