Upon the launch of French Balayage Signature, L’Oréal Professionnel organized a Facebook Live dedicated to hairdressers in the presence of Hair Artist Sacha de Carteret.
On Tuesday September 8, L’Oréal Professionnel broadcast live an event dedicated to hairdressing professionals on its Facebook page. From the L’Oréal Academy in Lyon, Nicolas Chrétien-Durand, Regional Development Manager, Charlène Tabbi, L’Oréal Professionnel Trainer, Rostom Legribi, Business Developer were gathered on the set to discuss the theme of fairness and in particular the French Balayage Signature trend, and also to talk about the new products launched this fall 2020. For greater interactivity, a remote duplex was carried out with Hair Artist Sacha de Carteret who made a demo live from his Parisian hairdressing salon and shared advice with online users connected to the Facebook page.
