On Thursday, March 8, 2018, one of the major US banks organized an interactive video webcast for its clients and financial advisors to provide information and exchange over the new tax reform in effect in the US.
A first for this prestigious banking institution, well-used to the unavoidable audio conference format but who was ready to make the leap and engage with its audience with interactive features and a more dynamic setting:
– Live video streaming of the speakers – synchronized slideshow published on the web page.
– Five survey questions were submitted to participants throughout the presentation and the results were commented live by the speakers, who were giving advice and sharing their analysis of the changes this new tax reform will lead to.
– In parallel of the live poll submitted to attendees, experts were responding to live questions on the topic “Navigating a new tax era”.
– A small opinion survey was submitted to attendees to collect their feedback on which thematics they would like to hear more about.
On the following Monday, the full video of the event was available in replay with synchronized slides for participants who could not attend the live event.
The seamless integration of our services with their standards was key along with as our responsiveness in managing their needs – as well as reassuring them on this format – implemented for the first-time ever within their company.
A successful premiere generating a very positive buzz internally with good audience and participation rates – much better than expected – all of which comforts and motivates the client team, already looking forward to preparing the next one!
