{"id":4491,"date":"2019-07-26T14:08:18","date_gmt":"2019-07-26T12:08:18","guid":{"rendered":"https:\/\/www.canalchat.com\/fr\/?p=4491"},"modified":"2023-07-26T12:55:12","modified_gmt":"2023-07-26T10:55:12","slug":"linteractivite-en-direct-ecologie","status":"publish","type":"post","link":"https:\/\/www.canalchat.com\/fr\/linteractivite-en-direct-ecologie\/","title":{"rendered":"L\u2019interactivit\u00e9 en direct : cerise sur le g\u00e2teau, c\u2019est 100% \u00e9colo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4492\" src=\"https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-1024x512.jpg 1024w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-300x150.jpg 300w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-768x384.jpg 768w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-750x375.jpg 750w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-400x200.jpg 400w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-430x215.jpg 430w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-150x75.jpg 150w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo-100x50.jpg 100w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2019\/07\/interactivite-ecolo.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Environnemental, \u00e9conomique et soci\u00e9tal : l\u2019interactivit\u00e9 en direct coche toutes les cases du d\u00e9veloppement durable. La preuve par trois.<\/h2>\n<p>&nbsp;<\/p>\n<h4><strong>1. Pr\u00e9server l\u2019environnement<\/strong><\/h4>\n<p>Organiser un \u00e9v\u00e9nement interactif s\u2019inscrit dans une d\u00e9marche environnementale ind\u00e9niable. Pour plusieurs raisons. Tout d\u2019abord, la d\u00e9mat\u00e9rialisation d\u2019une rencontre entre les dirigeants d\u2019une entreprise et leurs collaborateurs, des marques et leurs clients, des influenceurs et leurs followers permet de faire l\u2019\u00e9conomie des d\u00e9placements. Plus besoin de prendre l\u2019avion, le train ou sa voiture pour r\u00e9unir une audience \u00e0 un endroit pr\u00e9cis. Un ordinateur, un smartphone ou une tablette ainsi qu\u2019une connexion internet suffisent pour participer \u00e0 un \u00e9v\u00e9nement \u00e0 partir du moment o\u00f9 celui-ci est capt\u00e9 par quelques cam\u00e9ras et diffus\u00e9 en direct sur Internet. En s\u2019affranchissant des contraintes impos\u00e9es par la distance, on limite forc\u00e9ment son empreinte carbone individuelle et par voie de cons\u00e9quence, son impact sur l\u2019environnement. De plus, la conscience de participer \u00e0 une \u0153uvre collective implique une prise de responsabilit\u00e9 \u00e9cologique qui peut s\u2019\u00e9tendre \u00e0 d\u2019autre pans du d\u00e9veloppement durable. Ajoutons que plus la fr\u00e9quence d\u2019organisation de ce type d\u2019\u00e9v\u00e9nements interactifs sera \u00e9lev\u00e9e, plus son efficacit\u00e9 \u00e9cologique sera valid\u00e9e.<\/p>\n<h4><strong>2. Faire des \u00e9conomies de fa\u00e7on responsable<\/strong><\/h4>\n<p>De toute \u00e9vidence, l\u2019organisation d\u2018\u00e9v\u00e9nements physiques co\u00fbte cher : frais de d\u00e9placements, frais de logement, frais de location d\u2019un espace, frais de bouche, etc. On peut tout \u00e0 fait \u00eatre aux petits soins avec son audience en lui recommandant de se connecter \u00e0 distance \u00e0 un espace de dialogue en ligne, plut\u00f4t que de se donner rendez-vous \u00e0 une date pr\u00e9cise dans un auditorium par exemple. Ces webcasts en ligne permettent ainsi d\u2019effectuer de tr\u00e8s importantes \u00e9conomies d\u2019\u00e9chelle en termes de co\u00fbts unitaires et en \u00e9tant beaucoup moins gourmands en termes de ressources exploit\u00e9es. De plus, on peut consid\u00e9rer que cet engouement grandissant pour l\u2019interactivit\u00e9 en direct d\u00e9coule d\u2019une volont\u00e9 de pratiquer une communication plus innovante, plus \u00e9thique, et plus \u00e9quitable. Enfin, dans les usages, elle colle de plus en plus \u00e0 une \u00e9volution des modes de travail comme l\u2019illustre l\u2019expansion actuelle du t\u00e9l\u00e9travail pour les particuliers.<\/p>\n<h4><strong>3. Renforcer la coh\u00e9sion par le dialogue<\/strong><\/h4>\n<p>L\u2019essence m\u00eame d\u2019une conf\u00e9rence interactive est d\u2019instaurer un \u00e9change d\u00e9nu\u00e9 de barri\u00e8res hi\u00e9rarchiques avec son audience. Par exemple, pour une entreprise, mettre en exergue les pr\u00e9occupations de ses salari\u00e9s lui permet de montrer sa consid\u00e9ration envers eux, mais surtout de favoriser le dialogue et de faire remonter les informations sur le climat interne. Ce type d\u2019\u00e9changes s\u2019inscrit par ailleurs dans une logique de travail collaboratif : chacun \u00e0 son \u00e9chelle apporte sa pierre \u00e0 l\u2019\u00e9difice en posant la \u00ab question qui f\u00e2che \u00bb, ou en faisant part de projets r\u00e9ussis, de dysfonctionnements ou de comp\u00e9tences non exploit\u00e9es. C\u2019est ce que l\u2019on attend du dialogue social. C\u2019est \u00e9galement un excellent moyen de d\u00e9velopper l\u2019\u00e9mulation ainsi que l\u2019investissement de ses collaborateurs. Si l\u2019interactivit\u00e9 en direct ne remplacera jamais une rencontre physique \u00ab les yeux dans les yeux \u00bb, elle \u00e9pouse parfaitement une nouvelle forme d\u2019\u00e9changes qui permet par l\u2019anonymat une forme de lib\u00e9ration de la parole, et plus globalement, l\u2019instauration d\u2019un dialogue d\u00e9complex\u00e9. A chacun d\u2019y placer les limites qui s\u2019imposent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Environnemental, \u00e9conomique et soci\u00e9tal : l\u2019interactivit\u00e9 en direct coche toutes les cases du d\u00e9veloppement durable. La preuve par trois. &nbsp; 1. Pr\u00e9server l\u2019environnement Organiser un \u00e9v\u00e9nement interactif s\u2019inscrit dans une d\u00e9marche environnementale ind\u00e9niable. Pour plusieurs raisons. Tout d\u2019abord, la d\u00e9mat\u00e9rialisation d\u2019une rencontre entre les dirigeants d\u2019une entreprise et leurs collaborateurs, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[197,467,129,57],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-conseils","tag-ecologie","tag-interactivite","tag-webcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019interactivit\u00e9 en direct : cerise sur le g\u00e2teau, c\u2019est 100% \u00e9colo - Canalchat Grandialogue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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