{"id":4472,"date":"2019-07-09T16:02:38","date_gmt":"2019-07-09T14:02:38","guid":{"rendered":"https:\/\/www.canalchat.com\/fr\/?p=4472"},"modified":"2025-03-12T15:28:29","modified_gmt":"2025-03-12T14:28:29","slug":"fabienne-moreau-cnp-assurances-le-format-video-est-clairement-plus-convivial","status":"publish","type":"post","link":"https:\/\/www.canalchat.com\/fr\/fabienne-moreau-cnp-assurances-le-format-video-est-clairement-plus-convivial\/","title":{"rendered":"Fabienne Moreau (CNP Assurances) : \u00abLe format vid\u00e9o est clairement plus convivial\u00bb"},"content":{"rendered":"<h2>Fabienne Moreau est la responsable de la communication interne Groupe de <a href=\"https:\/\/www.cnp.fr\/particuliers\" target=\"_blank\" rel=\"noopener\">CNP Assurances<\/a>. Suite au premier webcast vid\u00e9o multilingue r\u00e9alis\u00e9 en direct le jeudi 20 juin, avec le directeur g\u00e9n\u00e9ral Antoine Lissowski, elle a accept\u00e9 de r\u00e9pondre \u00e0 quelques-unes de nos questions.<\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2023\/07\/FabienneMoreauCNP.webp\" alt=\"Fabienne Moreau, responsable de la communication interne de CNP Assurances.\" width=\"344\" height=\"344\" class=\"size-full wp-image-6954 alignleft\">Quelle a \u00e9t\u00e9 votre premi\u00e8re r\u00e9action apr\u00e8s cette heure de dialogue en direct et en vid\u00e9o, et en 5 langues ?<\/strong><br \/>\nApplaudir ! C&rsquo;\u00e9tait une r\u00e9action de satisfaction avec l&rsquo;envie de f\u00e9liciter l&rsquo;intervention de notre directeur g\u00e9n\u00e9ral mais aussi le travail r\u00e9alis\u00e9 par nos \u00e9quipes et l&rsquo;\u00e9quipe Canalchat.<\/p>\n<p><strong>Pouvez-vous nous raconter dans quel contexte s\u2019inscrit cette op\u00e9ration de communication interne ?<\/strong><br \/>\nCette op\u00e9ration s&rsquo;inscrit dans une volont\u00e9 de d\u00e9velopper une communication de proximit\u00e9 avec les collaborateurs en s&rsquo;appuyant sur des formats fluides et interactifs.<\/p>\n<p><strong>Pourquoi avez-vous choisi ce format interactif ? Quels sont, selon vous, les principaux atouts de ce dispositif de dialogue, que ce soit en texte ou en vid\u00e9o ?<\/strong><br \/>\nC\u2019est de cr\u00e9er du dialogue \u00e0 grande \u00e9chelle justement, en connectant de fa\u00e7on virtuelle un grand nombre de collaborateurs sur un m\u00eame temps en multi sites et multi pays.<\/p>\n<p><strong>Vous avez organis\u00e9 plusieurs tchats en version texte puis vous avez d\u00e9cid\u00e9 de passer au format vid\u00e9o. Qu\u2019est-ce qui vous a pouss\u00e9 \u00e0 choisir ce format ?<\/strong><br \/>\nLe format vid\u00e9o est clairement plus convivial et s&rsquo;inscrit pleinement dans l&rsquo;\u00e8re digitale et les usages d\u2019aujourd\u2019hui. Et c&rsquo;\u00e9tait aussi une attente de nos collaborateurs.<\/p>\n<p><strong>Pour r\u00e9ussir un tel \u00e9v\u00e9nement, \u00e0 la fois techniquement et \u00e9ditorialement, quels sont les principaux d\u00e9fis \u00e0 relever ?<\/strong><br \/>\nSur le plan technique, tester, et re tester en associant les \u00e9quipes IT en amont !!<br \/>\nSur le plan \u00e9ditorial, on peut angler le th\u00e8me du tchat mais nous nous laissons aussi la possibilit\u00e9 de couvrir l&rsquo;ensemble des sujets sur lesquels on pressent une attente forte de la part des collaborateurs.<\/p>\n<p><strong>Pourquoi avoir choisi Canalchat Grandialogue ?<\/strong><br \/>\nOn travaille avec les \u00e9quipes de Canalchat Grandialogue depuis quelques ann\u00e9es et ce sont des pro qui nous ont aid\u00e9s techniquement dans la mise en place de ce tchat vid\u00e9o qui \u00e9tait un vrai challenge ! Ils ont su \u00eatre r\u00e9actifs et une confiance mutuelle s\u2019est install\u00e9e. A bient\u00f4t pour le prochain !<\/p>\n<p><a href=\"https:\/\/www.canalchat.com\/fr\/webcast-multilingue-cnp-assurances\/\" target=\"_blank\" rel=\"noopener\">Retrouvez les d\u00e9tails de notre chat multilingue avec CNP Assurances.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabienne Moreau est la responsable de la communication interne Groupe de CNP Assurances. Suite au premier webcast vid\u00e9o multilingue r\u00e9alis\u00e9 en direct le jeudi 20 juin, avec le directeur g\u00e9n\u00e9ral Antoine Lissowski, elle a accept\u00e9 de r\u00e9pondre \u00e0 quelques-unes de nos questions. Quelle a \u00e9t\u00e9 votre premi\u00e8re r\u00e9action apr\u00e8s cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[475],"tags":[471,469],"class_list":["post-4472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview-fr","tag-cnp-assurances","tag-fabienne-moreau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fabienne Moreau (CNP Assurances) : \u00abLe format vid\u00e9o est clairement plus convivial\u00bb - Canalchat Grandialogue<\/title>\n<meta name=\"description\" content=\"Fabienne Moreau est responsable de la communication de CNP Assurances. 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