{"id":1,"date":"2017-03-16T16:12:13","date_gmt":"2017-03-16T15:12:13","guid":{"rendered":"http:\/\/new.canalchat.com\/fr\/?p=1"},"modified":"2023-07-26T13:12:07","modified_gmt":"2023-07-26T11:12:07","slug":"premier-live-video-pour-maybelline-brazil","status":"publish","type":"post","link":"https:\/\/www.canalchat.com\/fr\/premier-live-video-pour-maybelline-brazil\/","title":{"rendered":"Premier live vid\u00e9o pour MAYBELLINE Brazil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL.jpg\" alt=\"Premier live vid\u00e9o pour Maybelline Brazil Br\u00e9sil\" width=\"620\" height=\"285\" class=\"aligncenter wp-image-451 size-full\" srcset=\"https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL.jpg 620w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL-300x138.jpg 300w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL-400x184.jpg 400w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL-430x198.jpg 430w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL-150x69.jpg 150w, https:\/\/www.canalchat.com\/fr\/wp-content\/uploads\/2017\/03\/BRASIL-100x46.jpg 100w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>M\u00eame pour une entreprise rod\u00e9e \u00e0 la commercialisation de ses prestations \u00e0 usage externe et interne de ses clients, l\u2019impr\u00e9visible bouche-\u00e0-oreilles a toujours du bon. Lorsque ce 15 octobre, nous organisons l\u2019Ethics Day pour L\u2019Or\u00e9al comme chaque ann\u00e9e depuis 6 ans, nous sommes loin de nous douter que la d\u00e9marche de communication interne du g\u00e9ant des cosm\u00e9tiques puisse d\u00e9boucher sur une collaboration avec une autre marque du groupe. Et pourtant.<\/p>\n<p>Il faut dire que le tour de force r\u00e9alis\u00e9 par notre \u00e9quipe consistant \u00e0 faire dialoguer pr\u00e8s de 40 patrons de filiales en 24 heures, dans une vingtaine de langues, dans la foul\u00e9e imm\u00e9diate des \u00e9changes en direct avec le big boss Jean-Paul Agon, a eu son petit effet au sein du groupe. Au point de s\u00e9duire les \u00e9quipes de Maybelline Br\u00e9sil mises au parfum de l\u2019exp\u00e9rience 2.0 par leurs compatriotes de L\u2019Or\u00e9al Br\u00e9sil.<\/p>\n<h4>Les \u00e9quipes de Maybelline Br\u00e9sil qui se pr\u00e9parent d\u00e9j\u00e0 \u00e0 r\u00e9\u00e9diter l\u2019exp\u00e9rience.<\/h4>\n<p>Comment se plaindre de ce partage de bonnes pratiques qui s\u2019av\u00e8re d\u2019autant plus profitable que la demande de ce nouveau client \u00e9tait quasiment calqu\u00e9e sur celle de la soci\u00e9t\u00e9 m\u00e8re : un dialogue en br\u00e9silien dans le texte avec ses 34 franchises. Il s\u2019agit \u00e9galement d\u2019une requ\u00eate tout \u00e0 fait l\u00e9gitime pour ces franchis\u00e9s (kiosques beaut\u00e9 dans les centres commerciaux, etc.) qui veulent plus de dialogue interne, mais sont souvent difficiles \u00e0 r\u00e9unir dans ce pays aux dimensions continentales.<\/p>\n<p>C\u2019est ainsi que s\u2019est impos\u00e9e l\u2019id\u00e9e suivante : faute de r\u00e9unions physiques accessibles pour tous, autant organiser des sessions de dialogue en direct pour celles et ceux ne pouvant pas y assister. Exp\u00e9rience r\u00e9ussie d\u00e8s la premi\u00e8re session pour les \u00e9quipes de Maybelline Br\u00e9sil qui se pr\u00e9parent d\u00e9j\u00e0 \u00e0 r\u00e9\u00e9diter l\u2019exp\u00e9rience. Et \u00e0 inspirer d\u2019autres filiales du Groupe ?<\/p>\n<p>Plus d&rsquo;informations sur l&rsquo;entreprise en cliquant ici :&nbsp;<a href=\"http:\/\/www.maybelline.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maybelline Brazil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00eame pour une entreprise rod\u00e9e \u00e0 la commercialisation de ses prestations \u00e0 usage externe et interne de ses clients, l\u2019impr\u00e9visible bouche-\u00e0-oreilles a toujours du bon. Lorsque ce 15 octobre, nous organisons l\u2019Ethics Day pour L\u2019Or\u00e9al comme chaque ann\u00e9e depuis 6 ans, nous sommes loin de nous douter que la d\u00e9marche [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[51],"tags":[57],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-format","tag-webcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Premier live vid\u00e9o pour MAYBELLINE Brazil - Canalchat Grandialogue<\/title>\n<meta name=\"description\" content=\"Premier live vid\u00e9o pour les \u00e9quipes de Maybelline Br\u00e9sil : un dialogue en br\u00e9silien dans le texte avec ses 34 franchises.\" 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